CFI News and Analysis - FoodIntegrity

Sharing the Insights that Build Trust

Research Reveals What Drives Consumer Acceptance of Gene Editing in Food

New consumer research from The Center for Food Integrity (CFI), and FMI – The Food Industry Association, provides details on how consumers perceive gene editing in food and agriculture and what drives their willingness to buy. The research, “Consumer Acceptance of Gene-Edited Foods,” found that consumers are significantly more open to gene-edited products when the […]

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Decoding MAHA: New Consumer Research Defines How to Engage

In a time of increasing complexity across the food system, the emergence of the “Make America Healthy Again” (MAHA) movement is generating both enthusiasm and confusion. It’s a message that, on the surface, most people can rally behind. Who wouldn’t want a healthier America? But when we look deeper, it becomes clear that different groups […]

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The New Experts: Influencers Become Powerful Voice

The proliferation of social channels and other online platforms means everyone has a voice. “Experts” abound, credentialed or not, with their own truths around topics like health, politics, social issues – and the food system. The phenomenon has created silos of information where people gravitate toward those who share their values – people who are […]

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New Research Reveals How Consumers Define “Truth” in Food & Agriculture

New consumer research from The Center for Food Integrity (CFI), in partnership with FMI – The Food Industry Association, challenges conventional wisdom about what’s considered credible and “true” in today’s food system. Most revealing: authenticity often outweighs science in shaping consumer trust. The research, “Truth Defined: Mapping Consumer Beliefs in Food & Agriculture,” identifies five […]

April 8, 2025

Seed Oils and Raw Milk Don’t Mix: The True Cost of Science Denial

We all want a healthier America and there is work to be done. We’ve seen a steady decline in American’s health according to a detailed analysis of all 50 states and we’re falling behind dozens of other wealthy countries. According to the Rockefeller Foundation, we spend more than $1.1 trillion a year on diet-related health […]

March 15, 2025

Truth Defined: The Role of Shared Values in Consumer Beliefs in Food and Agriculture

Do shared values still resonate in today’s polarized environment? For more than 15 years, The Center for Food Integrity (CFI) has been helping the food system to build trust using our Trust Model. Recently, we partnered with FMI-The Food Industry Association on our most comprehensive research to date, Truth Defined: Mapping Consumer Beliefs in Food in Agriculture. This research […]

February 28, 2025

Consumer Trust Insights Council Adds Experts

With thought leaders from across the food system, the Consumer Trust Insights Council gives members of The Center for Food Integrity perspectives on the issues impacting today’s food system. The council meets monthly to explore emerging consumer trends and share insights based on current research, analysis and experience. In 2025, three new experts have joined […]

February 7, 2025

Transparency Summit Highlights the Value of Consumer Insights

The research is clear: Transparency builds trust and is vital to growth and success for today’s food system. Leaders in food and agriculture gathered at The Center for Food Integrity’s Transparency Summit …

October 26, 2024
2 min read

How Science Can Reclaim Public Trust

Galileo Galilei is considered a hero of the 17th century Scientific Revolution. His work in physics, astronomy, and the scientific method was
groundbreaking and catalyzed modern science. Galileo championed the scientific method, including his work affirming the earth was a sphere…

October 1, 2024
4 min read

Transparency: Competitive Advantage for the Food System

Being transparent is the right thing to do. It can also yield benefits for those throughout the food and agriculture value chain. At The Center for Food Integrity’s 2024 Transparency Summit, Oct. 22-24 in Chicago, food system leaders will come together to create actionable strategies…

September 12, 2024
2 min read

Achieving Transparency While Avoiding the Danger Zone

Transparency is unmatched in its capacity to build trust. Making it happen on a daily basis, however, is anything but easy. At our 2023 Transparency Summit, The Center for Food

August 2, 2024
2 min read

Building Trust in a Post-Truth World

Galileo Galilei is considered a hero of the 17th century Scientific Revolution. His work in physics, astronomy, and the scientific method was…

March 16, 2024
4 min read

Unlocking Scientists’ Ability to Connect

Trust is every organization’s most valuable intangible asset. The need to build trust has never been greater and the…

March 14, 2024
3 min read