CFI News and Analysis - Page 2 of 4

Sharing the Insights that Build Trust

Research Reveals What Drives Consumer Acceptance of Gene Editing in Food

New consumer research from The Center for Food Integrity (CFI), and FMI – The Food Industry Association, provides details on how consumers perceive gene editing in food and agriculture and what drives their willingness to buy. The research, “Consumer Acceptance of Gene-Edited Foods,” found that consumers are significantly more open to gene-edited products when the […]

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Decoding MAHA: New Consumer Research Defines How to Engage

In a time of increasing complexity across the food system, the emergence of the “Make America Healthy Again” (MAHA) movement is generating both enthusiasm and confusion. It’s a message that, on the surface, most people can rally behind. Who wouldn’t want a healthier America? But when we look deeper, it becomes clear that different groups […]

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The New Experts: Influencers Become Powerful Voice

The proliferation of social channels and other online platforms means everyone has a voice. “Experts” abound, credentialed or not, with their own truths around topics like health, politics, social issues – and the food system. The phenomenon has created silos of information where people gravitate toward those who share their values – people who are […]

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Introducing The Center for Food Integrity’s New Individual Membership Tier

Are you passionate about food and agriculture? Do you crave exclusive insights and unparalleled opportunities to…

March 1, 2024
2 min read

CFI Experts ID Trends to Watch in 2024

2024 promises to be a dynamic year. A contentious campaign season, conflicts around the world and changing social…

January 1, 2024
5 min read

FDA Move Points to Promise of Gene Editing in Food: Public Trust Imperative

The FDA recently approved a drug developed through gene editing to treat sickle cell disease. An independent review committee praised the results of clinical trials where 29 of 30 patients with at least 18 months of follow-up no longer experienced the severe pain crisis often associated with the disease. This is great news for those […]

December 6, 2023
4 min read

Class is in Session at CFI

There’s an excitement in the air this time of year as kids of all ages head back to school, eager to meet friends old and new and tackle a new semester of learning. Class is always session at The Center for Food integrity. Year round, we provide a suite of innovative, tailored and research-based trainings […]

August 14, 2023
3 min read

Gen Z on the Farm: The Power of the Backstage Pass

“We’ve been fed over and over again to be scared of the way our food is farmed and raised, and I just don’t think that I believe that anymore.” That’s a quote from one of several young online influencers who took part in immersive experiences in the San Antonio, Texas, area and in eastern Iowa […]

May 1, 2023
5 min read

Buckle Up: Environmental Pressure Accelerating

If you think sustainability pressure is intense now, hold on tight because every indication is pressure will intensify by multiples and agriculture will be pressed like never before to go further faster in reducing its carbon footprint. As the original stewards of the land, farmers should be smack dab in the middle of that conversation. […]

April 23, 2023
4 min read

Seven Ways Ag Groups can Attract and Engage Gen Z Members

Increasingly, agriculture organizations are struggling to find and keep the next generation of farmers and ranchers engaged. The reasons are abundant: With these factors playing into the equation, how can ag organizations connect with Gen Z farmers and ranchers? Not only to attract them, but retain them to become young leaders, and eventually seasoned leaders? […]

April 3, 2023
4 min read

Hating on Big Food

Are there antibiotics in my meat? Should I be afraid of genetically modified organisms? How is food production impacting our environment? Where are ingredients sourced? Decades ago, we gave little thought to our food. But today, despite food being safer, more affordable and more available than at any time in human history, we’re increasingly skeptical […]

March 27, 2023
6 min read

Engaging the Gen Z Consumer: Meet them Where they Are

This up-and-coming generation is like no other. Gen Z wants to know more about their food, where it comes from, how it will impact their health and the planet, and how it aligns with their values. Gen Z has a distinct set of values, behaviors, fears and priorities – and has growing purchasing power. Born […]

March 14, 2023
5 min read

Building Brand Trust with the Story of On Farm Innovation

At a time when sustainability is driving the choices of several stakeholders – consumers, customers, investors and others – food companies can help build their…

February 10, 2023
5 min read