The Center for Food Integrity
Strategic Solutions
An array of strategic solutions from The Center for Food Integrity empowers the food system to proactively engage.
CFI has an array of strategic solutions offering proven, practical guidance to address important issues for the food system as a whole, as sectors and as individual organizations.
CFI Trust Intelligence™
A proprietary belief-based intelligence model — powered by the CFI Insight Engines™ — that reveals how your narrative will land, through the lens of trust, before you act.
CFI Trusted Voices Network™
Science without amplification goes unheard. – Influence without evidence erodes trust.
The Trusted Voices Network™ delivers both.
CFI connects credible, science-backed communicators with the audiences that need to hear them — at the right time.
The Center for Food Integrity
Restoring Trust in Food, Farming and Health
The national conversation about food is changing fast. The Make America Healthy Again (MAHA) movement has shifted public perception around ingredients, food processing, modern agriculture and the role of industry in health. Emotionally charged narratives are spreading quickly, creating confusion and eroding confidence in the food system.
Growing a Healthier America (GaHA) is the food system’s coordinated, collaborative, values-led response.
Origin Verification
The Center for Food Integrity has partnered with Source Certain to provide a comprehensive origin verification program for food and commodity supply chains seeking to improve their transparency and traceability outcomes and build consumer trust.
Engage™ Training
Engage™ is an interactive, discussion-driven training that gets to the core of what matters to consumers and builds trust: shared-values communication principles. Each Engage® session is tailored to address the topics that matter most to your organization and can be customized for individuals or groups of any size.
Gene Editing
Gene editing is moving from promise to practice and the impact on food and agriculture is already beginning to take shape. Gene editing applications are being used to improve food, reduce disease and grow food using fewer resources.
To make sure this technology is available to improve our live, The Center for Food Integrity works with stakeholders across the food system to help people understand what gene editing is, why it’s being used and how it can deliver meaningful value. We have resources for researchers, producers, food companies, restaurants, retailers and consumers so they can understand gene editing and make decisions that align with their values.
Animal Welfare
Animal care and modern animal production practices are under intense scrutiny. While farmers and food suppliers have long prioritized animal welfare, consumers, investors and other stakeholders who demand greater transparency about food production are exerting more pressure than ever before. CFI can equip your organization with research, recommendations and strategies to navigate the complexities of animal welfare pressures.
