The Center for Food Integrity
Strategic Solutions
An array of strategic solutions from The Center for Food Integrity empowers the food system to proactively engage.
CFI has an array of strategic solutions offering proven, practical guidance to address important issues for the food system as a whole, as sectors and as individual organizations.
CFI Trust Intelligence™
A proprietary belief-based intelligence model — powered by the CFI Insight Engines™ — that reveals how your narrative will land, through the lens of trust, before you act.
CFI Trusted Voices Network™
Science without amplification goes unheard. – Influence without evidence erodes trust.
The Trusted Voices Network™ delivers both.
CFI connects credible, science-backed communicators with the audiences that need to hear them — at the right time.
The Center for Food Integrity
Restoring Trust in Food, Farming and Health
The national conversation about food is changing fast. The Make America Healthy Again (MAHA) movement has shifted public perception around ingredients, food processing, modern agriculture and the role of industry in health. Emotionally charged narratives are spreading quickly, creating confusion and eroding confidence in the food system.
Growing a Healthier America (GaHA) is the food system’s coordinated, collaborative, values-led response.
Source Verification
The Center for Food Integrity has partnered with Source Certain to provide a comprehensive origin verification program for food and commodity supply chains seeking to improve their transparency and traceability outcomes and build consumer trust.
Engage™ Training
Engage™ is an interactive, discussion-driven training that gets to the core of what matters to consumers and builds trust: shared-values communication principles. Each Engage® session is tailored to address the topics that matter most to your organization and can be customized for individuals or groups of any size.
Gene Editing
Gene editing technology is one of today’s most promising innovations, with tremendous potential to benefit society, farming and food production.
CFI’s Coalition for Responsible Gene Editing in Agriculture developed a voluntary Framework for responsibly using gene editing within food and agriculture. The Framework for Responsible Use in Agriculture is intended to increase transparency and stakeholder engagement to build trust in the products derived through gene editing and those using them. It provides assurances that those using gene editing within the framework are worthy of their trust.
Animal Welfare
Animal care and modern animal production practices are under intense scrutiny. While farmers and food suppliers have long prioritized animal welfare, consumers, investors and other stakeholders who demand greater transparency about food production are exerting more pressure than ever before. CFI can equip your organization with research, recommendations and strategies to navigate the complexities of animal welfare pressures.
