The Center for Food Integrity

Restoring Trust in Food, Farming and Health

The national conversation about food is changing fast. The Make America Healthy Again (MAHA) movement has shifted public perception around ingredients, food processing, modern agriculture and the role of industry in health. Emotionally charged narratives are spreading quickly, creating confusion and eroding confidence in the food system.

Growing a Healthier America (GaHA) is the food system’s coordinated, collaborative, values-led response.

Led by The Center for Food Integrity (CFI), GaHA brings together farmers, food makers, retailers, scientists and health voices to reclaim the narrative, counter misinformation and strengthen trust across the entire food value chain.

GaHA WebsiteHighlights

Grounded in CFI’s belief-based consumer research and real-time MAHA narrative tracking, GaHA equips organizations with the insights, tools and strategies needed to engage confidently before misinformation drives harmful policies or long-term damage to consumer trust.

Why GaHA? Why Now

Today’s conversations about food are increasingly influenced by emotionally resonant messages – not always by facts. For example, MAHA-aligned narratives often position:

  • Seed oils as hidden dangers
  • Ultra-processed foods (UPFs) as “fake” and harmful
  • Pesticides as shortcuts that put families at risk
  • “Big Ag” as disconnected and untrustworthy

These narratives shape consumer perception, legislation, supply chain expectations and brand reputations.

GaHA helps the food system lead with shared values, credible science and consistent messaging, empowering organizations to show up with clarity, confidence and integrity.

Growing a Healthier America Framework & Resources

GaHA is a scalable, national initiative designed to help the food system reclaim trust through four integrated components:

Belief-Based Consumer Insights

Man grocery shopping in produce isleCFI’s proprietary research analyzed 4,000+ consumers to understand how Americans interpret truth, who they trust and how they engage with MAHA-aligned narratives.

This includes in-depth profiles of three key belief segments:

  • Authenticity Seekers
  • Comfort Seekers
  • Rationalists

These insights guide tone, messengers and message framing for every audience.

Messaging Framework & Stakeholder Toolkit

Ready-to-use resources give your organization practical guidance to communicate with credibility:

Messaging Framework

  • Values-led, segment-specific guidance for topics such as UPFs, seed oils, pesticides, organic farming, regenerative ag and “Big Ag.”

Say This, Not That Guidance

  • Practical, immediately usable talking points for reframing polarized narratives.

Audience Engagement Workbook

  • A step-by-step tool to help teams build custom engagement strategies rooted in values.

MAHA Digital Insights Brief

  • Real-time narrative tracking on sentiment, influencer velocity and trending themes delivered bi-monthly.

All resources are available through the Growing a Healthier America Partner Portal.

Ignite Phase: Public Activation

The Ignite Phase transitions GaHA from strategy to action.

Activation includes:

  • Influencer partnerships with vetted creators mapped to belief segments
  • Paid digital content that can be adapted by states, brands and commodity groups
  • Earned media anchored by credible experts
  • A public-facing website (GrowingAHealthierAmerica.org) with myth-busting content
  • Customizable assets that organizations can localize and deploy immediately

This integrated effort builds a unified, trustworthy voice for food and agriculture in the public square.

Training & Workshops

CFI provides virtual and in-person sessions to help organizations apply the Growing a Healthier America tools to their own communications, policy planning or stakeholder engagement, including:

  • GaHA Messaging & Engagement Workshops
  • MAHA Wargaming & Scenario Planning
  • Issue-Specific Briefings (UPFs, pesticides, seed oils, etc.)

These sessions prepare teams to engage in real-world conversations with confidence and consistency.

Join the Movement to Reclaim the Narrative

The conversation about food is being shaped with or without the food system’s voice.

Growing a Healthier America ensures that the voices leading the dialogue are credible, values-aligned and grounded in science and transparency.

Your organization’s participation helps build a healthier, more trusted food future for every family.

Learn More and Get Involved
Peanut farmer in Florida looking at his crop

Opportunities to Support

Leadership Council ($100,000+)

Champions of strategic influence, credibility and scale

  • Select a priority topic and contribute a credible expert from your organization to be featured in a GaHA influencer activation or media initiative, supported by tailored messaging and audience insights
  • Exclusive onboarding session or virtual workshop for your board/staff
  • Enhanced visibility in influencer and earned media reporting
  • Custom funder dashboard with detailed analytics

Leadership Roundtable ($50,000+)

Strategic amplifiers of national content, localized execution & campaign scale

  • Priority access to influencer content calendars and messaging kits
  • Option to co-brand content or localize messaging for use in your state or sector
  • Optional coordination of localized paid or influencer campaign (regional targeting)
  • Inclusion of your spokesperson or expert in earned media outreach (following review)
  • Access to initiative impact data segmented by geography or topic

Champions ($25,000 – $49,999)

On-the-ground leaders equipping their state or organization with campaign tools

  • Participation in a GaHA virtual training session
  • Access to all downloadable content: toolkit, short videos, graphics, messaging templates
  • Shareable influencer and earned media content to use in your outreach
  • Inclusion in monthly campaign update emails
  • Access to plug-and-play materials for state board meetings, newsletters or trainings

Supporter ($10,000 – $24,999)

Values-driven funders who help scale agriculture’s voice in the public dialogue

  • Access to all downloadable content: toolkit, short videos, graphics, messaging templates
  • Shareable influencer and earned media content to use in your outreach
  • Inclusion in monthly campaign update emails
  • Access to plug-and-play materials for state board meetings, newsletters, or trainings