An Initiative of The Center for Food Integrity
The conversation about food is being shaped in real time.
Misinformation spreads quickly. Emotion-driven narratives gain traction. Credible voices exist — but are often under-amplified.
This initiative offers a credible, research-backed opportunity to shape the national conversation around food and agriculture.
Join the Amplify Phase
Together
We’re Growing a Healthier America.
We all want and deserve credible information about our food and confidence that those growing, raising and producing it are doing so with integrity and transparency.
Offering credible, reliable and accessible information to today’s consumer.
Counter misinformation with credible, trusted voices at scale
Provide emotionally resonant, fact-based alternatives for consumers
Reframe conversations constructively, not defensively
Ignite Phase Results · November 2025 – March 2026
The Model Works.
Results exceeded benchmark. The Ignite Phase deployed trusted voices, values-based messaging and real-time intelligence to counter food system misinformation at scale.
What We Built
An integrated communications system.
6 Original content pieces across Instagram, TikTok, Facebook, blogs, Substack and YouTube
GrowingaHealthierAmerica.org — fully operational with expert blog, member portal and stakeholder resources
19 MAHA Digital Insights Reports delivered with real-time narrative tracking
818 partners trained across 6 webinars with ready-to-use stakeholder tools
What It Proved
Your investment delivered real results.
Trusted voices outperform institutional messaging — every time
Values-based content drives authentic engagement and more constructive commentary
CFI Trusted Voices Power Score™ matching delivered 20%+ engagement on select posts
Ready-to-use tools accelerate stakeholder adoption at scale
The Amplify Phase
1 · Scale Influencer Reach
Activate the CFI Trusted Voices Network™ of influencers and credentialed experts to reinforce trust through evidence-based perspectives.
2 · Amplify Paid Media
Extend top-performing organic content via targeted paid campaigns to reach new segments and surpass 25M+ total impressions across all platforms.
3 · Deepen Stakeholder Tools
Build on 818 trained partners — add localized campaigns, sector-specific messaging and expanded topic coverage and more – including dairy, pesticides, food dyes and regenerative agriculture.
4 · Elevate Insight-Driven Strategy
Grow Digital Insights reporting to 12+ reports per year, activate the website hub and prioritize topics using real-time MAHA narrative intelligence.
Amplify Phase Target: $450K
Join the Amplify Activation
Your continued support scales a proven system that counters misinformation and builds lasting public trust in our food system.