Building trust in today’s food system

With proven strategies for transparency and sustainability, we help members build and protect their most valuable asset: consumer trust

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Our Purpose

Helping today’s food system build consumer trust

CFI envisions a transparent, resilient food system that aligns ethical practices with consumer expectations

What We Do

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Research & Insights

We provide in-depth, unbiased research and resources to drive a deeper understanding of consumer trust.

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Strategic Solutions

Our science-based methodologies deliver step-by-step strategies to achieve successful outcomes for all.

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Coalitions & Connections

We bring the broadest representation of players from across the food system together for a well-informed and balanced discussion.

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Training & Education

Our Engage™ training programs help teams harness the power of shared values to create impactful change.

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Our Areas of Focus

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Sustainability

Health & Nutrition

Innovation

Food Security

Animal Welfare

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Latest News

Sharing the Insights that Build Trust

Decoding MAHA: New Consumer Research Defines How to Engage

In a time of increasing complexity across the food system, the emergence of the “Make America Healthy Again” (MAHA) movement is generating both enthusiasm and confusion. It’s a message that, on the surface, most people can rally behind. Who wouldn’t want a healthier America? But when we look deeper, it becomes clear that different groups […]

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New Research Reveals How Consumers Define “Truth” in Food & Agriculture

New consumer research from The Center for Food Integrity (CFI), in partnership with FMI – The Food Industry Association, challenges conventional wisdom about what’s considered credible and “true” in today’s food system. Most revealing: authenticity often outweighs science in shaping consumer trust. The research, “Truth Defined: Mapping Consumer Beliefs in Food & Agriculture,” identifies five […]

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Seed Oils and Raw Milk Don’t Mix: The True Cost of Science Denial

We all want a healthier America and there is work to be done. We’ve seen a steady decline in American’s health according to a detailed analysis of all 50 states and we’re falling behind dozens of other wealthy countries. According to the Rockefeller Foundation, we spend more than $1.1 trillion a year on diet-related health […]

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