CFI Integrated Trust System™ — ACTIVATE
CFI’s Trusted Voices
Network™ & Forum
Science without amplification goes unheard.
Influence without evidence erodes trust.
The Trusted Voices Network™ & Forum deliver both.
CFI connects credible, science-backed communicators with the audiences that need to hear them — at the right time.
Get Started
Strategic Influencer Network
A network built for credibility at scale
The CFI Trusted Voices Network™ is a vetted community of influencers and credentialed experts — mapped by platform, audience profile, topical focus and prior CFI engagement — available for rapid, precise activation when issues emerge. Every voice in the network is evaluated not just for reach, but for trust alignment using CFI’s proprietary Influencer Power Score™.
35.5M+
Total potential reach across the network
200+
Credentialed experts tracked for readiness and integrity
15+ yrs
Of influencer engagement experience
The network includes dietitians, food scientists, veterinarians, toxicologists, physicians and agricultural researchers — tracked for readiness, consistency and integrity. Influencers are vetted across Instagram, TikTok, Facebook, blogs and podcasts.
CFI Influencer Power Score™
Matching the right voice to the right audience
CFI’s proprietary six-factor Influencer Power Score™ prioritizes trust and strategic alignment — not just audience size. Every influencer is scored and mapped to specific consumer belief archetypes, ensuring your message reaches the people most likely to receive it well.
- Scoring is powered by CFI Trust Intelligence™ Insight Engines — the same belief-based model that drives the Predict phase of the Integrated Trust System.
- Every voice is matched to the consumer belief archetype most likely to trust them, on the topic at hand.
Results in Market
What integrated activation delivers
When influencers bring reach and audience trust, experts ensure credibility and integrity, and CFI coordinates alignment to prevent fragmented messaging — the results are measurable and durable.
Every Trusted Voices activation begins with intelligence powered by CFI Trust Intelligence™ Insight Engines. We match credible voices to the audiences most likely to trust them, on the topics where trust matters most.
8,636,109
Impressions from 8 RD influencers, 24 pieces of content
9.46%
Engagement rate (vs. 1.3–3.5% industry average)
14.5M+
Consumers reached via 30+ digital influencer relationships
When integrated
Influencers bring reach and audience trust
Experts ensure credibility and integrity
CFI coordinates alignment to prevent fragmented messaging
Results
More durable narratives
Reduced reputational and policy risk
Faster, credible response to emerging issues
A repeatable trust capability
Launching 2027 — Interest list now open
Trusted Voices Forum™
Building long-term capacity for the food system
The Trusted Voices Forum is an in-person, intimate and collaborative gathering that delivers in-depth, interactive and fast-paced learning, engagement and relationship-building. It is designed to shift the food system from fragmented responses to a coordinated platform for building trust by identifying, connecting and supporting emotionally resonant, credible influencers who can compete with the growing influence of misinformation.
By identifying, connecting and supporting emotionally resonant, credible influencers, the Forum creates a network that can compete with the growing influence of misinformation shaping public perceptions of food and agriculture.
Talent identification & scoring
All influencers recruited will have a credential and track record of emotionally resonant, evidence-based engagement. Each receives a CFI Power Score based on six screening criteria and alignment by topic. Sponsors receive a full scouting report including content examples, scoring, audience by channel and cost ranges.
Forum format
Hosted over three days in an easily accessible destination city. Day 1: Opening night experience. Day 2: Insightful content, authentic dialogue, a behind-the-scenes immersion and networking. Day 3: Facilitated Q&A to ensure no questions are left on the table.
Activate trusted voices for your organization
Learn how the CFI Trusted Voices Network™ & Forum can support your communications strategy, amplify credible science and build lasting consumer trust in today’s food system.
