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Latest News - CFI Blog

Sharing the Insights that Build Trust

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Research Reveals What Drives Consumer Acceptance of Gene Editing in Food

New consumer research from The Center for Food Integrity (CFI), and FMI – The Food Industry Association, provides details on how consumers perceive gene editing in food and agriculture and what drives their willingness to buy. The research, “Consumer Acceptance of Gene-Edited Foods,” found that consumers are significantly more open to gene-edited products when the […]

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Decoding MAHA: New Consumer Research Defines How to Engage

In a time of increasing complexity across the food system, the emergence of the “Make America Healthy Again” (MAHA) movement is generating both enthusiasm and confusion. It’s a message that, on the surface, most people can rally behind. Who wouldn’t want a healthier America? But when we look deeper, it becomes clear that different groups […]

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The New Experts: Influencers Become Powerful Voice

The proliferation of social channels and other online platforms means everyone has a voice. “Experts” abound, credentialed or not, with their own truths around topics like health, politics, social issues – and the food system. The phenomenon has created silos of information where people gravitate toward those who share their values – people who are […]

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Beyond the Label: Trust in Technology Requires Diverse Engagement

There’s only so much space on a food label. With ESG pressures increasing, there’s angst in board rooms as executives mull over how to communicate key attributes to earn trust with consumers who have …

  • May 19, 2022
  • 4 min read
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The Path to Trust for Gene Editing in Plants and Animals

Are consumers more likely to embrace a gene-edited potato or a gene-edited pig? It depends. While the technology may be the same, there are nuances…

  • May 5, 2022
  • 4 min read
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Why Consumers Accept or Reject Ag and Food Technology

What is it that makes consumers accept or reject the technology driving agriculture? The innovations that help farmers and ranchers produce more food in more…

  • April 19, 2022
  • 4 min read
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Icahn Move Begs New Approach to ESG Commitments

As originally appeared in Meatingplace March 16, 2022. Carl Ichan’s recent attempt to seat two new members on the McDonald’s board of directors to change the…

  • March 16, 2022
  • 5 min read
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Sustainability Pressure = Farmer Opportunity

The word “sustainability” can be frustrating for farmers. Especially when it’s framed by the public and a supply chain that prefaces it with “more needs…

  • March 14, 2022
  • 5 min read
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“Small Scale” Leads Emerging Food Trends

As we embark on a new year, “small-scale” food production leads the pack of six trends gaining momentum with consumers, according to the latest Illuminate™…

  • January 19, 2022
  • 5 min read
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