trust-practices

Consumer Trust Insights Council

Staying ahead of quickly evolving attitudes about food, how it’s produced and its impact on people, animal and the planet requires keen insight. 

CFI’s Consumer Trust Insights Council, launched in 2019, brings together the food industry’s biggest thought leaders, executives and social scientists to explore emerging consumer trends and use data analysis to inform strategic direction.

They explore emerging trends to develop deep understanding of consumer attitudes, behaviors, motivators and influencers and provide guidance on how to engage and respond.  By sharing real-time data and insights, the council serves the food system as a whole – not focusing on a particular brand or supply chain.

The council was developed with input from two members of the CFI Board of Directors, Ujwal Arkalgud, founder of MotivBase, and Dr. Tracy Irani of the University of Florida.


Read the latest insights from Trust Council members regarding COVID-19.


Consumer Trust Insights Council

  • Ujwal Arkalgud – MotivBase
  • Tracy Irani – University of Florida
  • Lauri Baker – University of Florida
  • Kathy Bantivoglio – The Hershey Company
  • Nick Fereday – RaboResearch
  • Jayson Lusk – Purdue University
  • Carl Persson – PepsiCo
  • Kevin Ryan – Malachite Consulting
  • Susan Schwallie – NPD
  • Terry Fleck – CFI
  • Charlie Arnot – CFI

Learn more about CFI Consumer Trust Insights Council members

To learn more about the Trust Insights Council, contact Terry Fleck.