Those who grow, raise and produce our food are under increasing pressure to produce it more sustainably to meet ambitious global goals. While food producers and farmers rely on technology to do so, innovation – existing and in the pipeline – must be embraced by the public, and ultimately the marketplace, to continue.
Is your organization prepared to earn trust in the technology that will propel food forward?
Equip your team with the research, insights, skills and resources necessary to effectively engage on the topic of technology. The Center for Food Integrity’s peer-reviewed and published consumer trust model is backed by nearly 15 years of research on earning trust – including new findings on how to earn trust in advancements for the betterment of people, animals and our planet.
We encourage you to take a closer look at our work and reach out to learn more about how we can assist your team in taking action through tailored, strategic guidance and Engage: Earn Trust in Technology shared values communication training.
Contact us to learn more.
RESOURCES AND RESEARCH
Building Trust in Ag Tech Strategic Roadmap
Building Trust in Ag Tech Communication Guide
Webinar: Why Consumers Accept or Reject Technology
Coalition for Responsible Gene Editing in Agriculture
Communication Guide: Engage in the Conversation
Illuminate: Digital Cultural Insights on Climate Smart Agriculture
Engage Training: Earning Consumer Trust