Building trust in today’s food system

With proven strategies for transparency and sustainability, we help members build and protect their most valuable asset: consumer trust

Become a MemberOur Approach

Our Purpose

Helping today’s food system build consumer trust

CFI envisions a transparent, resilient food system that aligns ethical practices with consumer expectations

Our Areas of Focus

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Sustainability

Health & Nutrition

Innovation

Food Security

Animal Welfare

Gene Editing

What We Do

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Research & Insights

We provide in-depth, unbiased research and resources to drive a deeper understanding of consumer trust.

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Strategic Solutions

Our science-based methodologies deliver step-by-step strategies to achieve successful outcomes for all.

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Coalitions & Connections

We bring the broadest representation of players from across the food system together for a well-informed and balanced discussion.

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Training & Education

Our Engage™ training programs help teams harness the power of shared values to create impactful change.

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Latest News

Sharing the Insights that Build Trust

New Research Reveals How Consumers Define “Truth” in Food & Agriculture

New consumer research from The Center for Food Integrity (CFI), in partnership with FMI – The Food Industry Association, challenges conventional wisdom about what’s considered credible and “true” in today’s food system. Most revealing: authenticity often outweighs science in shaping consumer trust. The research, “Truth Defined: Mapping Consumer Beliefs in Food & Agriculture,” identifies five […]

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Seed Oils and Raw Milk Don’t Mix: The True Cost of Science Denial

We all want a healthier America and there is work to be done. We’ve seen a steady decline in American’s health according to a detailed analysis of all 50 states and we’re falling behind dozens of other wealthy countries. According to the Rockefeller Foundation, we spend more than $1.1 trillion a year on diet-related health […]

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Consumer Trust Insights Council Adds Experts

With thought leaders from across the food system, the Consumer Trust Insights Council gives members of The Center for Food Integrity perspectives on the issues impacting today’s food system. The council meets monthly to explore emerging consumer trends and share insights based on current research, analysis and experience. In 2025, three new experts have joined […]

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