CFI News and Analysis – Page 2

Sharing the Insights that Build Trust

Truth Defined: The Role of Shared Values in Consumer Beliefs in Food and Agriculture

Do shared values still resonate in today’s polarized environment? For more than 15 years, The Center for Food Integrity (CFI) has been helping the food system to build trust using our Trust Model. Recently, we partnered with FMI-The Food Industry Association on our most comprehensive research to date, Truth Defined: Mapping Consumer Beliefs in Food in Agriculture. This research […]

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Seed Oils and Raw Milk Don’t Mix: The True Cost of Science Denial

We all want a healthier America and there is work to be done. We’ve seen a steady decline in American’s health according to a detailed analysis of all 50 states and we’re falling behind dozens of other wealthy countries. According to the Rockefeller Foundation, we spend more than $1.1 trillion a year on diet-related health […]

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Consumer Trust Insights Council Adds Experts

With thought leaders from across the food system, the Consumer Trust Insights Council gives members of The Center for Food Integrity perspectives on the issues impacting today’s food system. The council meets monthly to explore emerging consumer trends and share insights based on current research, analysis and experience. In 2025, three new experts have joined […]

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Class is in Session at CFI

There’s an excitement in the air this time of year as kids of all ages head back to school, eager to meet friends old and new and tackle a new semester of learning. Class is always session at The Center for Food integrity. Year round, we provide a suite of innovative, tailored and research-based trainings […]

August 14, 2023
3 min read

Gen Z on the Farm: The Power of the Backstage Pass

“We’ve been fed over and over again to be scared of the way our food is farmed and raised, and I just don’t think that I believe that anymore.” That’s a quote from one of several young online influencers who took part in immersive experiences in the San Antonio, Texas, area and in eastern Iowa […]

May 1, 2023
5 min read

Buckle Up: Environmental Pressure Accelerating

If you think sustainability pressure is intense now, hold on tight because every indication is pressure will intensify by multiples and agriculture will be pressed like never before to go further faster in reducing its carbon footprint. As the original stewards of the land, farmers should be smack dab in the middle of that conversation. […]

April 23, 2023
4 min read

Seven Ways Ag Groups can Attract and Engage Gen Z Members

Increasingly, agriculture organizations are struggling to find and keep the next generation of farmers and ranchers engaged. The reasons are abundant: With these factors playing into the equation, how can ag organizations connect with Gen Z farmers and ranchers? Not only to attract them, but retain them to become young leaders, and eventually seasoned leaders? […]

April 3, 2023
4 min read

Hating on Big Food

Are there antibiotics in my meat? Should I be afraid of genetically modified organisms? How is food production impacting our environment? Where are ingredients sourced? Decades ago, we gave little thought to our food. But today, despite food being safer, more affordable and more available than at any time in human history, we’re increasingly skeptical […]

March 27, 2023
6 min read

Engaging the Gen Z Consumer: Meet them Where they Are

This up-and-coming generation is like no other. Gen Z wants to know more about their food, where it comes from, how it will impact their health and the planet, and how it aligns with their values. Gen Z has a distinct set of values, behaviors, fears and priorities – and has growing purchasing power. Born […]

March 14, 2023
5 min read

Building Brand Trust with the Story of On Farm Innovation

At a time when sustainability is driving the choices of several stakeholders – consumers, customers, investors and others – food companies can help build their…

February 10, 2023
5 min read

Gen Z Poised to Change the Face of Food

Ready or Not, Gen Z is poised to change the face of food. That’s according to new research…

February 1, 2023
6 min read

Lost Trust: Salvaging the Food Industry’s Intangible Asset

Trust is every organization’s most valuable intangible asset. Consider that between 1995 and 2015, the share of intangible asset market value increased from 68 percent…

January 18, 2023
3 min read

Lost Trust: Salvaging the food system’s intangible asset

Trust is every organization’s most valuable intangible asset. Consider that between 1995 and 2015, the share of intangible asset market value increased from 68 percent.

January 18, 2023