Consumer Insights

Discover emerging consumer trends with CFI's Consumer Trust Insights Council.

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Engaging Gen Z

Webinar and guide share insights on how to engage Gen Z

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CFI members gain connections with thought leaders, coalitions and insight focused on building trust in food.


Salvaging the Food Industry's Intangible Asset

Trust is every organization’s most valuable intangible asset. Skyrocketing food prices, war, political divisiveness, fallout from the pandemic and economic turmoil continue to upend trust.

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Meet Gen Z Consumers Where They Are

This up-and-coming generation is like no other. Gen Z has a distinct set of values, behaviors, fears and priorities – and has growing purchasing power. So, how do we engage the Gen Z consumer? The key is to meet them where they are.

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