HELPING TODAY’S FOOD SYSTEM BUILD TRUST

As consumers become more interested in how their food is grown, processed and brought to market, the food system must ensure it is doing the right things in a way that builds trust.

TRUST PRACTICES

Through our suite of Trust Practices, The Center for Food Integrity provides insights to empower food system stakeholders to understand and engage with today’s consumer.

SHINING A LIGHT ON CONSUMER BEHAVIOR

Illuminate™ Digital Cultural Insights takes us into the minds of consumers by performing instant social science analysis on billions of online consumer interactions related to any trend, topic or product.

OPTIMIZING SUSTAINABILITY

The Optimizing Sustainability framework provides tools and processes to enable the food system to evaluate the growing list of sustainability priorities.

Consumer Insights

Discover emerging consumer trends with CFI's Consumer Trust Insights Council.

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3Squares Live!

Dishing up the latest food and retail industry news and trends with serious insights and a side of humor - the webcast is live each month.

Membership

CFI members gain connections with thought leaders, coalitions and insight focused on building trust in food.

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The Food Industry and Farmer Disconnect

The broader food system is focused on engaging consumers. But conversations between farmers and food companies should be happening more frequently to forge relationships.

Trust in Technology

CFI has developed resources to help anyone become an advocate for ag and food technology. A Webinar, Strategic Roadmap and Communication Guide are all available for viewing or download.