HELPING TODAY’S FOOD SYSTEM EARN CONSUMER TRUST

As consumers become more interested in how their food is grown, processed and brought to market, the food system must ensure it is doing the right things in a way that builds trust.

TRUST PRACTICES

Through our suite of Trust Practices, The Center for Food Integrity provides insights to empower food system stakeholders to understand and engage with today’s consumer.

SHINING A LIGHT ON CONSUMER BEHAVIOR

Illuminate™ Digital Cultural Insights takes us into the minds of consumers by performing instant social science analysis on billions of online consumer interactions related to any trend, topic or product.

OPTIMIZING SUSTAINABILITY

The Optimizing Sustainability framework provides tools and processes to enable the food system to evaluate the growing list of sustainability priorities.

Cell-Based Protein

CFI NOW webcast will explore how lab-grown animal protein is created and where the market is headed.

RACIAL JUSTICE, INCLUSION AND DIVERSITY INITIATIVE

In the latest in the Digital Dialogue, Mike Haddad and Candace Croney, PhD, discuss racial justice, inclusion and diversity in food and agriculture.

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ABOUT US

The Center for Food Integrity is a not-for-profit organization whose mission is to help today’s food system earn consumer trust.

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US Soy: Earn Trust in Gene Editing

Soybean farmers are invited to a free webinar from USB and CFI that addresses the potential and benefits of gene editing for soy, consumer attitudes and research-based communication approaches to earn trust.

UNPARALLELED INSIGHTS

There’s a pivotal shift occurring in cultural and market expectations for animal protein. CFI 360: The Future of Animal Protein examines emerging data-based trends, opportunities for innovation and actions the industry can take.