Consumer Insights

Discover emerging consumer trends with CFI's Consumer Trust Insights Council.

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Engaging Gen Z

Webinar and guide share insights on how to engage Gen Z

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CFI members gain connections with thought leaders, coalitions and insight focused on building trust in food.


Salvaging the Food Industry's Intangible Asset

Trust is every organization’s most valuable intangible asset. Skyrocketing food prices, war, political divisiveness, fallout from the pandemic and economic turmoil continue to upend trust.

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Gen Z Poised to Change the Face of Food

Ready or Not, Gen Z is poised to change the face of food. CFI research can equip the food industry with insights to engage Gen Z consumers, farmers and ranchers, and workforce.

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