As consumers become more interested in how their food is grown, processed and brought to market, the food system must ensure it is doing the right things in a way that builds trust.
Through our suite of Trust Practices, The Center for Food Integrity provides insights to empower food system stakeholders to understand and engage with today’s consumer.
Illuminate™ Digital Cultural Insights takes us into the minds of consumers by performing instant social science analysis on billions of online consumer interactions related to any trend, topic or product.
The Optimizing Sustainability framework provides tools and processes to enable the food system to evaluate the growing list of sustainability priorities.
Discover emerging consumer trends with CFI's Consumer Trust Insights Council.
Webinar and guide share insights on how to engage Gen Z
CFI members gain connections with thought leaders, coalitions and insight focused on building trust in food.
Trust is every organization’s most valuable intangible asset. Skyrocketing food prices, war, political divisiveness, fallout from the pandemic and economic turmoil continue to upend trust.
This up-and-coming generation is like no other. Gen Z has a distinct set of values, behaviors, fears and priorities – and has growing purchasing power. So, how do we engage the Gen Z consumer? The key is to meet them where they are.