Building trust in today’s food system

Strengthening trust as a strategic discipline across the food and agriculture value chain.

Become a MemberOur Approach

Our Purpose

Helping today’s food system build consumer trust

CFI envisions a transparent, resilient food system that aligns ethical practices with consumer expectations

How We Support Food System Stakeholders

researchinsights

Consumer Intelligence & Trust Research

Deliver belief-based research, behavioral insight and predictive intelligence that reveal how trust is formed, validated and sustained across audiences.

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Foresight & ​Risk Mapping

Identify emerging cultural, regulatory and narrative ressures – equipping leaders with scenario-based insight and early-warning signals to strengthen strategic readiness.​

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Strategic Solutions & Activation

Translate insight into enterprise-wide alignment, values-led engagement and measurable trust-building action across policy, operations and communications.​

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Coalition Leadership & System Connectivity

Convene and mobilize cross-sector stakeholders to foster shared understanding, coordinated action and durable solutions across the food value chain.​

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Our Areas of Focus

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Sustainability

Health & Nutrition

Innovation

Food Security

Animal Welfare

Gene Editing

Latest News

Sharing the Insights that Build Trust

Kelly Leighton

Meet Kelly Leighton: A Conversation with CFI’s New Executive Director

Kelly Leighton, the new executive director of The Center for Food Integrity (CFI), brings more than 25 years of experience helping organizations navigate complex issues and build trust in and across the food system. Most recently CFI’s vice president of growth and engagement, Kelly views food as deeply personal – a perspective shaped by a […]

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Research Reveals What Drives Consumer Acceptance of Gene Editing in Food

New consumer research from The Center for Food Integrity (CFI), and FMI – The Food Industry Association, provides details on how consumers perceive gene editing in food and agriculture and what drives their willingness to buy. The research, “Consumer Acceptance of Gene-Edited Foods,” found that consumers are significantly more open to gene-edited products when the […]

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Decoding MAHA: New Consumer Research Defines How to Engage

In a time of increasing complexity across the food system, the emergence of the “Make America Healthy Again” (MAHA) movement is generating both enthusiasm and confusion. It’s a message that, on the surface, most people can rally behind. Who wouldn’t want a healthier America? But when we look deeper, it becomes clear that different groups […]

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