HELPING TODAY’S FOOD SYSTEM EARN CONSUMER TRUST

As consumers become more interested in how their food is grown, processed and brought to market, the food system must ensure it is doing the right things in a way that builds trust.

TRUST PRACTICES

Through our suite of Trust Practices, The Center for Food Integrity provides insights to empower food system stakeholders to understand and engage with today’s consumer.

SHINING A LIGHT ON CONSUMER BEHAVIOR

Illuminate™ Digital Cultural Insights takes us into the minds of consumers by performing instant social science analysis on billions of online consumer interactions related to any trend, topic or product.

OPTIMIZING SUSTAINABILITY

The Optimizing Sustainability framework provides tools and processes to enable the food system to evaluate the growing list of sustainability priorities.

Digital Dialogues

Join the discussion on Racial Justice, Inclusion and Diversity.

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Trust Insights

CFI’s Consumer Trust Insights Council brings together the food industry’s biggest thought leaders.

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Leadership

Meet CFI's new Executive Director Mickie French.

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New Approach Needed

A recent move by an activist investor reflects a growing challenge and opportunity for companies across the food system. Today’s increasingly complex environment requires a new approach to address the endless parade of emerging issues.

Trust in Technology

What is it that makes consumers accept or reject the technology driving agriculture? CFI research has identified the driving factors of consumer acceptance or rejection of technology in agriculture.