Consumer Insights

Discover emerging consumer trends with CFI's Consumer Trust Insights Council.

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Engaging Gen Z

Discover how to communicate with the newest generation of consumers, farmers and workers.



CFI members gain connections with thought leaders, coalitions and insight focused on building trust in food.


Salvaging the Food Industry's Intangible Asset

Trust is every organization’s most valuable intangible asset. Skyrocketing food prices, war, political divisiveness, fallout from the pandemic and economic turmoil continue to upend trust.

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Trust in Technology

CFI has developed resources to help anyone become an advocate for ag and food technology. A Webinar, Strategic Roadmap and Communication Guide are all available for viewing or download.

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