Helping Today’s Food System Earn Consumer Trust

As consumers become more interested in how their food is grown, processed and brought to market, the food system must ensure it is doing the right things in a way that builds trust.

  • Engage

    Online Training Available

    The cornerstone of Engage is equipping participants with the tools to effectively communicate using shared values in “critical conversations” – those day-to-day conversations that present valuable opportunities to effectively connect and ultimately build trust. We offer media, social media and presentation training as optional Engage modules -- all available through virtual, online programs.

  • Shifting Priorities

    Shifting Priorities: COVID-19 and the New Face of Sustainability

    Webinar featuring members of CFI Consumer Trust Insights Council looking at the predicted increase in sustainability demands post-pandemic.

  • Animal Protein Webinar

    Evaluating Tradeoffs of Plant and Animal Proteins

    Questions continue to swirl around the pros and cons of plant-based vs. animal protein-based diets, particularly as plant-based protein alternatives claim their space in the market and the climate conversation amplifies. Experts weigh in during this live webinar.

  • Cultural Insights

    Shining a Light On Consumer Behavior

    Illuminate™ Digital Cultural Insights takes us into the minds of consumers by performing instant social science analysis on billions of online consumer interactions related to any trend, topic or product, empowering us to:

  • Best Food Facts

    Best Food Facts Top Stories

    Check out the most recent BFF blog.