Generation Z is poised to change the face of the food industry. Born between 1997 and 2012, this emerging segment brings a distinct set of values, attitudes, behaviors, priorities and purchasing power to the marketplace and work force.
Let The Center for Food Integrity (CFI) equip you and your team with the research, insights, trainings and strategies to connect with the Gen Z consumer, farmer/rancher and workforce.
Join CFI’s Roxi Beck for our Gen Z webinar where she digs into the details of what makes this generation so unique, how their approaches to life and food choices are impacting the food industry and specific actions those in food and agriculture can take to engage Gen Z consumers, farmers/ranchers and workforce.
Download this comprehensive guide, which provides a 360o look at Gen Z, equipping the broader food industry with the research and resources necessary to reach Gen Z consumers, prepare young leaders in agriculture and attract and integrate this unique generation into today’s multigenerational workforce.
Click here for additional opportunities to connect with Gen Z, including hosting influencer tours and consumer panels, or inviting CFI to present the research or conduct an Engage Gen Z communications training for your team.
Our proprietary research finds there are four key areas where consumers seek transparency.
