Animal Welfare

Navigating Animal Welfare Pressures – A Strategic Approach  

Animal care and modern animal production practices are under intense scrutiny. While farmers and food suppliers have long prioritized animal welfare, consumers, investors and other stakeholders who demand greater transparency about food production are exerting more pressure than ever before.

Single-issue animal welfare advocates are increasingly demanding that food companies source animal proteins from farms or processors that use specific production practices or animal welfare standards.

In this evolving landscape, determining a roadmap that truly optimizes animal well-being and sustainability requires demonstrated expertise and credible assessment of tradeoffs and benefits of changes being considered.

CFI can equip your organization with research, recommendations and strategies to navigate the complexities of animal welfare pressures.

ANIMAL WELFARE ADVISORY COUNCILS 

Establishes and facilitates an external animal welfare advisory council on your behalf for credible, third-party guidance on policy and emerging topics.

QUALITATIVE RESEARCH AND ANALYSIS, POLICY CONSIDERATIONS AND ISSUE MITIGATION 

Conducts customized qualitative and quantitative research to inform decision making, and evaluates current policies and/or potential changes to consider a wide range of sustainability impacts.

THINK TANKS

Leverages insights from internal stakeholders, primary producers, key opinion leaders and technical experts.

FACILITATING EXPERT GROUPS TO CONSENSUS

Facilitates consensus to develop comprehensive animal welfare strategies to achieve agreed upon outcomes.

ANIMAL WELFARE WITHIN CONTEXT OF ESG PROGRAMS 

Integrates animal welfare into your company’s Environmental, Social and Governance (ESG) or sustainability plans and communications.

SEE IT? STOP IT!

Is an initiative for farm owners and managers that provides guidance to employees who work with their animals to immediately report any instances of animal abuse, neglect, harm or mishandling. See it? Stop it! lets farmers confirm their obligation to outstanding animal care and their commitment to ensuring those in contact with their animals do the same. All materials are available in both English and Spanish. Learn More

Partner with CFI’s seasoned communications and agriculture professionals to help you and your team successfully manage the complexities of emerging animal welfare issues. Contact us at learnmore@foodintegrity.flywheelsites.com.