CFI Op-eds

Selling Meat to Gen Z – Get Ready Now

Bloomberg defines Gen Z as “the group of kids, teens and young adults roughly between the ages of 7 and 22” in 2019. The American Psychological Association starts Generation Z at 1997.

But no matter how you define it, this group of conscientious and purpose-driven purchasers is on its way to shaping the future of the food industry, so pay attention. Read more from CFI CEO Charlie Arnot’s blog on

Ag gag laws: Why barricading the barn door doesn’t help agriculture

The recent ruling by a federal judge striking down Iowa’s “ag-gag” law, which essentially bans undercover activity in agriculture, may cause angst in the agriculture community, but it also presents an opportunity. Read more from CFI CEO Charlie Arnot in the Des Moines Register.

Who’s Putting the “Cult” in Cultured Meat? New Research IDs Motivations and Trends

Fake meat, cultured meat, lab-grown meat, clean meat, alternative protein. No matter what you call it interest is growing in this product, which involves taking cells from animals or plants and turning them into tissue to make burgers and nuggests … read more

Farm Bill Attacks a Wake-up Call for Farmers
May 16, 2018 – More than 300 agriculture organizations are urging strong opposition to farm bill amendments they say would hurt farm families already suffering under a prolonged agriculture recession…. read more

If Perception is Reality, U.S. Ag Has Work To Do
April 15, 2018 – For those who farm, Earth Day is every day. And there’s plenty to celebrate. The land and its gifts are the lifeblood of agriculture no matter the size and scale. But many of those on the outside looking in aren’t particularly convinced … read more.

The Answer in the Palm of Your Hand
March 14, 2018 – How can farmers earn trust in the technologies that allow farmers to do things better? Learn to speak their language … read more

Are There Antibiotics in My Meat? Let’s Clear the Confusion
Nov. 15, 2017 – I was stunned to hear a mother express guilt about being “unable to afford meat that doesn’t have antibiotics in it.” One look at common questions being asked on Internet search engines tells us this misperception is distressingly common … read more.

Labeling Added Sugars: Sweet Idea or Bitter Pill?
October 13, 2017 – Sugar is sugar, right? Wrong, according to the government. There is sugar and then there’s “added sugar,” which is the same as sugar. But, despite FDA delays in implementation of new food labeling rules…read more.

Why Isn’t Ag invited to the Party? Earning Trust in Innovation
October 3, 2017 – Most Americans celebrate innovation when it comes to communication, transportation and medical breakthroughs. But where’s the excitement when it comes to technology and food? Why isn’t agriculture invited to the party…read more.

Before crisis strikes: Earn consumer trust through transparency
September 14, 2017 – No one is immune from a food safety crisis and its ripple effects on consumers, stakeholders and hard-earned reputations… read more.

“Eat this and die.” Two Steps to Outsmart Media Marketing of Fear
August 15, 2017 – Whether you’re a Trump fan or not is irrelevant when it comes to the mainstream media’s role in his election… read more.

USDA Report Shows Trust in “Local” Grows: So How Does “Big Ag” Connect?
August 8, 2017 – Consumers have more opportunity than ever to buy local with more than 8,200 farmers markets sprinkled across the U.S., according to a new report from the USDA… read more.

Can the food industry learn from the GMO story? Five ways to earn trust in gene editing
July 12, 2017 – Despite the many benefits of GMOs, including life-saving traits like those recently announced vitamin A-rich bananas… read more.

Getting It Right: A New Approach to Ag Biotech
May 15, 2017 – Most Americans celebrate the latest innovations when it comes to their smartphones, cars or shiny kitchen appliances… read more.

Ag Week 2017: Why U.S. Farmers Should Get Out – Now
March 20, 2017 – Most farmers I know didn’t pursue their passion for raising food to hone their public relation skills… read more.