Shifting Priorities: COVID-19 and the New Face of Sustainability


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Hosted by CFI CEO Charlie Arnot, the webcast featured founding members of the new CFI Consumer Trust Insights Council: Kevin Ryan, founder of Malachite Strategy and Research, and Ujwal Arkalgud, an award-winning cultural anthropologist and co-founder of MotivBase – an ethnography research company that performs big data ethnography research.

Our panelists detailed:

  • Current shifts in sustainability as the nation weathers the pandemic
  • A predicted increase in sustainability demands post-pandemic
  • The new “non-negotiables” for food companies and brands moving forward
  • A three-pronged approach for navigating sustainability tradeoffs and making values-based decisions