Engaging Gen Z to Earn Trust

Ready or not, here they come.

Generation Z is poised to change the face of the food industry. Born between 1997 and 2012, this emerging consumer segment brings a distinct set of values, behaviors and purchasing power.

So how do those in food and agriculture engage this complex and influential generation?

The “Engaging Gen Z: The Consumer, The Farmer / Rancher, The Workforce” guide takes a 360-degree look at this unique group, equipping the broader food industry with the research and resources necessary to reach Gen Z consumers, prepare young leaders in agriculture, and attract and integrate this up-and-coming generation into today’s multigenerational workforce.

Specifically, we look at the results of a unique CFI initiative that brought two types of Gen Z influencers together, Gen Z consumers and Gen Z farmers, for immersive on-farm experiences. Visit BestFoodFacts for video highlights.

We also showcase the latest research that paints a comprehensive picture of Gen Z and, finally, detail specific actions to meaningfully connect with Gen Z consumers, farmers/ranchers and workforce.

Ready or not? We prefer ready. Complete the form below to download the guide and email us if you’d like to learn more about the research or training opportunities.


View the webinar recording.