An active speaker, trainer, facilitator and a trusted advisor to food system thought leaders, Roxi Beck helps audiences think differently about earning trust. As consumer engagement director for The Center for Food Integrity and president of Look East, Roxi brings nearly 20 years’ experience working with clients across the food system, directing strategy and activities for consumer-facing food and agriculture initiatives. Whether working with registered dietitians, toxicologists, corporate executives, communication directors, restaurateurs, farmers, non-profit leaders, even consumers, Roxi connects the dots on the varied pressure points that shape today’s food system and helps organizations incorporate transparency principles and trust-growing approaches into their culture.
Roxi received bachelor’s degrees in psychology and public relations from Coe College. She serves on the board for Iowa State University’s Agricultural Entrepreneurship Initiative, is a graduate of the Greater Des Moines Leadership Institute, is past-president of the National Agri-Marketing Association’s Iowa Chapter, and most importantly, is wife to Chris and mom to two active kids.
To request Roxi to speak at an event, submit a request.