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The Path to Trust for Gene Editing in Plants and Animals
Are consumers more likely to embrace a gene-edited potato or a gene-edited pig? It depends. While the technology may be the same, there are nuances…
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Why Consumers Accept or Reject Ag and Food Technology
What is it that makes consumers accept or reject the technology driving agriculture? The innovations that help farmers and ranchers produce more food in more…
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“Small-Scale” Leads Emerging Food Trends
As we embark on a new year, “small-scale” food production leads the pack of six trends gaining momentum with consumers, according to the latest Illuminate™…