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Decoding Consumer Clues With Research
If something is “lit” does that mean it has been set on fire – or that it’s a lot of fun? It depends on the…
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Clean Eaters Fear Being Duped by Big Food, CFI Research Shows
We’ve all seen those unfamiliar words on food labels – sodium benzoate, lecithin, methionine and the like. No matter what their purpose or origin, fear…
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More meat eaters believe “It’s all about me”
A growing U.S. consumer segment is putting the “me” in meat, according to CFI’s digital ethnography research on animal protein consumption. The findings reveal consumers…