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Clean Eaters Fear Being Duped by Big Food, CFI Research Shows
We’ve all seen those unfamiliar words on food labels – sodium benzoate, lecithin, methionine and the like. No matter what their purpose or origin, fear…
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More meat eaters believe “It’s all about me”
A growing U.S. consumer segment is putting the “me” in meat, according to CFI’s digital ethnography research on animal protein consumption. The findings reveal consumers…
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Climate Change Conversations To Shift Dramatically, Research Shows
Most Americans engaging online about climate change are mired in the debate as to whether it exists. However, the focus of the conversation will shift dramatically in the next two years, according to new research from The…