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How to Repurpose Your Stranded Assets

By Jason Clay, Executive Director, the Markets Institute at the World Wildlife Fund, and member of the CFI Board of Directors  

Most companies have stranded assets — assets that are or are becoming stranded. They are often fixed assets that have become obsolete, no longer fit for purpose.

But they may be fit for other purposes.

What happens if we look at them as potentially valuable assets that are just waiting to be given new life? With the adage “reduce, reuse, recycle,” can we leverage stranded assets from “reuse” to “repurpose”?

Companies should ask themselves regularly: “Which assets are regularly idle, used inefficiently or unused? What could we do with them to generate income, reduce costs, improve reputation or reduce risks?

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