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CFI Lunch & Learns: Short Sessions – Big Takeaways

Equipping your team to effectively engage and earn trust in the food system is critical today, as confidence has been upended by the impacts of COVID-19. Consumers have many questions and new CFI research shows their attitudes about food, how it’s made, how it’s accessed and if it’s responsibly produced are shifting.

Gather your team for CFI virtual lunch and learn sessions and give them the confidence they need to understand and engage on important topics. We understand the complexities of this quickly evolving environment and offer a suite of innovative and tailored virtual trainings to help you and your organization meet the challenges. Lunch and learn sessions are available, as well as longer, more in-depth online training.

Engage Since 2009, we’ve taken our interactive Engage training around the globe to help food and agriculture organizations more effectively communicate with consumers and customers to earn trust using the power of shared values. Our peer-reviewed and published research shows that connecting through values is three-to-five times more powerful in building trust than simply sharing facts. Engage includes the latest research on how COVID-19 has impacted consumer attitudes.

Engage Media and Social Media Be prepared and confident to engage with journalists with Engage Media Training where we put your newfound skills to work in front of the microphone. Social media drives today’s conversations around food and agriculture. Learn how to be a credible voice for your industry and amplify your messages with Engage Social Media Training.

Optimizing Sustainability COVID-19 has quickly changed attitudes about sustainability, CFI research shows. What was important to consumers a year ago isn’t necessarily as pressing today. We offer unique industry insights and the latest consumer research about evolving sustainability demands – and provide a three-pronged approach for the food system to evaluate and communicate impacts and tradeoffs of individual decisions on the entire food system. With CFI’s Optimizing Sustainability workshop, we’ll help your organization make better-informed decisions that align with your values and those of your important audiences and stakeholders.

Engage: Gene Editing Gene editing offers tremendous potential to solve challenges in food production. Are you ready to engage in the conversation? This training provides comprehensive, research-based insights to help those researching, developing, using and communicating about this promising technology engage in informed dialogue on gene editing in food production.

Clear View of Transparency In most consumers’ eyes, transparency is no longer optional. This session provides teams with a hands-on experience for evaluating – and enhancing – their organizations’ public-facing communication materials. We have an approach to thoroughly review and improve your consumer outreach.

All CFI trainings are highly customizable. We can tailor them to your specific needs and audiences, and to busy schedules – including incorporating them into existing meetings and conferences.

In the end, it’s about empowering your team to be your best ambassadors so consumers, customers and other key stakeholders are confident that the food system is doing what’s right.

Learn more at any of the links above or contact us to get more information about scheduling virtual training.