Executive Committee Member
Ernst van Orsouw is the Global Director of Strategic Planning & Marketing at PIC, the swine division of Genus. Genus, a UK-listed company, is the global market leader in animal biotechnology and genetics for the swine and bovine sector. Ernst is driving the long term strategy for PIC focused on identifying and realizing opportunities from innovative technologies such as genomics and gene editing for the pork industry. In addition he is responsible for the day to day marketing activities to support PIC account teams in delivering value to the pork producers and helping them adapt to the changing consumer demands.