Consumers have questions about food – where it comes from, who’s producing it and how. Their healthy curiosity and skepticism is why we exist.
It’s not about supporting a certain outcome. We don’t lobby or advocate on behalf of any brand or company or food production method. We simply want to make sure that – in an environment where consumers are bombarded with contradictions – they have the balanced information they need about food to make informed choices that are right for them and their families.
To help today’s food system build trust.
CFI envisions a transparent, sustainable food system in which practices align with consumer expectations and the public discussion is well-informed and balanced.
We’re a not-for-profit organization whose members and project partners represent the diversity of today’s food system – from farmers, ranchers and food companies to universities, non-governmental organizations, restaurants, retailers and food processors.